Jacob CoppleResearcher Ph.D. Student, University of Texas at Austin
Jacob is a first-year doc student in the Stan Richards School of Advertising & Public Relations. He received both his master’s and bachelor’s degrees from the College of Media & Communication at Texas Tech University, and has lived in Lubbock, Texas, most of his life. His research interests include visual persuasion of environmental and health messages as well as video game and media interactivity effects. During his master’s program, Jacob studied the effect of climate change exemplars and base rate information in both visual and text formats. He hopes to keep this same vein of research going throughout his time in the Stan Richards School, and right now he’s involved in a handful of ongoing studies dealing with science communication, depictions of environment in video games, as well as the role of positive emotions in climate change messages.